With regards to SEO, the subtle elements matter a lot. One of those points of interest that are normally neglected is your decision of web host. Usually, it is the last thing that people think about. Be that as it may, the kind of hosting you are using can hugely affect your search rankings. The degree of the impact will rely on the size of your website and its overall traffic levels, however, your host is either supporting or harming your rankings.
Clearly, you need a host that supports your rankings. The sort of web hosting you pick can either help or hurt your rankings. Below you will figure out how your host affects your search engine rankings, and how to pick a hosting that will really support your rankings. Here are five distinct ways your decision of web host can influence your SEO.
SSL Improves Ranking: On the off chance that your website does not appear to be reliable, at that point Google won't believe you and you will experience considerable difficulties in ranking the website. The same goes for your visitors. On the off chance that your visitors do not believe you, at that point, they most likely won't buy anything from or remain with your brand over the long haul. One simple approach to enhance your trust is to introduce an SSL certificate on your website.
An SSL certificate will encode the connection between your server and your user’s web browser. This will take into account the protected exchange of personal data. Beyond influencing your visitors to feel safe, an SSL certificate will also enable your website to enhance its rankings. Since 2014 Google has recognized that SSL certificates are a ranking factor.
Server Location and Performance: Another factor that impacts the execution of your site is the location of your physical server. Presently this will rely upon what sort of hosting you are actually using. For instance, on the off chance that you are utilizing cloud hosting it won't be a factor. However, in the event that you are utilizing shared, VPS, or a dedicated server, at that point, the more remote your visitors are from the physical location of your server the slower your site will load.
Be that as it may, on the off chance that you have a top-notch host this will be offset by a coordinated CDN and a high performing server environment.
Uptime Matters: No host can ensure 100% uptime, however, the better your host, the higher uptime your site will have. In the event that you have been encountering large amounts of downtime, at that point it is most likely time to consider switching your hosting environment. Having your site down should not influence rankings excessively, but rather it can negatively affect your user experience. In the event that a person tries to visit your website over and over again and your site is offline, they essentially won't return.
This can have a negative impact on your bounce rate and your CTR from the search engines.
Website Speed is a Ranking Factor: The faster your website loads the better your website will rank in the search engines. Presently, simply having a quick loading webpage is not sufficient to push your site to page one. However, if you as of now have strong on and off page SEO and you support your site speed you will begin to see your rankings climb. Having a slow loading host will prompt a poor customer experience since they will be sitting and gazing at a blank screen.
Poor user experience prompts poor metrics, similar to a high bounce rate, and a low time on site, both of which will drive your rankings down.
Data Loss Means Ranking Loss: Nobody likes to consider it, however quite possibly your site will confront a disaster. Regardless of whether it is getting your site hacked, a catastrophe at your host's datacenter, or unintended site data loss, it can happen. To shield your website and your rankings from data loss you need some sort of backup system. A top-notch host will have a backup system set up that will help you rapidly recoup from any of the above situations.
An SEO-friendly host will appear to be uniquely relying upon the kind of website you run and how much traffic you get. There is no perfect hosting choice for each style of website. In order to get the best SEO-friendly host, evaluate your hosting decisions and experience the above points. Overall, your host can hugely affect your SEO. On the off chance that your site has not been ranking as high as you think it should, at that point your hosting provider could be the culprit.